The Bethany College women's basketball team is joining the Women's Basketball Coach's Association (WBCA) in the fight against breast cancer by hosting a WBCA Pink Zone game Saturday vs. Kansas Wesleyan University. Tip-off is scheduled for 5:00 p.m. in Hahn Gymnasium.

All program sales during the women's basketball game will be donated to the Kay Yow WBCA Cancer Fund.

The WBCA began the WBCA Pink Zone®, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56+ schools break attendance records at their event. The WBCA's charity of choice is the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation. The WBCA strongly encourages all donations from Pink Zone games to be given to this Fund.

The late Kay Yow, former North Carolina State University head women's basketball coach, was a past president and founding member of the Women's Basketball Coaches Association (WBCA), and a galvanizing voice for the Association.Yow was first diagnosed with breast cancer in 1987, and passed away on January 24, 2009, after facing her third bout with the disease. In her 38 years as a head coach at the college-level, Yow was one of only six Division I head women's basketball mentors to achieve 700 career victories. Yow was also the head coach of the 1988 US Olympic Team that won the gold medal in Seoul. Click here for complete biography.